Vince Thompson is CEO of MELT, a marketing agency he founded 20 years ago in Atlanta that focuses on sports, culinary, and entertainment marketing. With its concentration on sports, MELT was devastated by the shutdown. That said, Vince thinks the crisis may represent the greatest marketing opportunity small businesses have ever had. We’ll talk about how businesses can seize that opportunity, how MELT is coping with the crisis, and what future he sees for sports.
MELT in the News
THE MELT STORY BEHIND BUILDING LEBRON BEFORE THE WORLD KNEW WHO HE WAS — AND AS HE NOW CONTEMPLATES RETIREMENT FROM A HISTORICAL CAREER
How MELT and DC Comics turned 18-year-old LeBron James into Powerade’s King James comic hero — 3 million comics and a playbook for fan-first brand storytelling.
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