MELT ADDS FORMER KETCHUM AND MOMENTUM WORLDWIDE EXECUTIVE ANDREW LABOVITZ AS GROUP ACCOUNT DIRECTOR; CONTINUES 2018 GROWTH AND EXPANSION
ATLANTA, GA – October 16, 2016 – MELT (www.meltatl.com), the award-winning sports, entertainment, and culinary marketing agency announced today that it has hired former Ketchum and Momentum Worldwide executive Andrew Labovitz as a Group Account Director. Labovitz will primarily work on and service MELT’s work with The Coca-Cola Company, and their 18-year agency partnership. This will include work on The NCAA Men’s Final 4; ESPN College GameDay and much more.
Labovitz joins MELT from Ketchum Atlanta where he worked on and serviced the agency’s work with Wendy’s and their relationship with the NCAA and NCAA Men’s Final 4. He was previously with Momentum Worldwide in New York City, where he worked on Verizon Wireless and their NFL relationship.
Labovitz is an Atlanta native and received his Bachelor’s degree from The University of Michigan. His hiring is one reflection of MELT’s strong growth in 2018 and award-winning work on behalf of their clients and the community.
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SEPTEMBER 2018
BizBash Top 500 People in Events
Vince Thompson CEO – MELT Sports, Culinary & Entertainment
JULY 2018
Event Marketer Top 100 Event Agencies 2018 IT LIST
MELT Sports, Culinary & Entertainment
Atlanta Business Chronicle Most Admired CEO Awards
Most Admired CEO – Vince Thompson in Marketing, PR, and Communications
MAY 2018
2018 American Business Awards
Brand Experience of the Year – Consumer – The Coca-Cola Company, Mondel?z International, The Hershey Company and MELT Sports, Culinary & Entertainment for Coca-Cola’s, “Taste of the Tournament for Kroger, Hershey’s, Mondel?z & The Coca-Cola Company”
APRIL 2018
2018 PR News Social Media Awards
Snapchat – Best Use of Filter – Coca-Cola: ESPN College Gameday
2018 Cynopsis Social Good Awards
Social Good Influencers – MELT University
MARCH 2018
2018 Cynopsis Sports Media Awards
Use of Snapchat – Coca-Cola: ESPN College Gameday
2018 Shopper Marketing Effie Awards
Multi-Brand/Manufacturer Shopper Solution – The Coca-Cola Company, Mondel?z International, The Hershey Company and MELT Sports, Culinary & Entertainment for Coca-Cola’s, “Taste of the Tournament for Kroger, Hershey’s, Mondel?z & The Coca-Cola Company”
DECEMBER 2017
Event Marketer Magazine 2017 Experience Design and Technology Awards
Best Permanent or Pop-Up Retail Experience – The Coca-Cola Kitchen
MAY 2017
2017 American Business Awards Bronze Stevie Award
Marketing / Advertising Agency of the Year – MELT Sports, Culinary & Entertainment
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“I’m proud to have Andrew join our team,” said MELT Chairman/CEO Vince Thompson. “He’s an awesome individual who has worked at some of the best agencies in the country and we are so excited to have him at MELT.”