MELT captures C2A Creative Communication Award
ATLANTA, GA - November 05, 2019 - MELT (www.meltatl.com), the award-winning sports, entertainment, and culinary marketing agency announced today that it had won an Honorable Mention C2A Creative Communication Award for its work for Cam Newton's Fellaship Cigar Club by The Farmani Group, the sister award to the highly-acclaimed International Design Awards.
MELT, and its SVP of Creative David Culbertson and its Culinary Director Jennifer Parker, captured the award in the Brand Design and Branding Category. Culbertson and his creative team led the entire branding, design, logo and visual identity development for Fellaship which opened to great fanfare in Atlanta during Super Bowl weekend. The visual ID was integrated into all the elements of the build-out, the club itself and all the external items such as menus, the humidor and other areas of the club.
Judges for this prestigious award included representatives from organizations such as Pinterest, Unicef, Amazon, and others. Other C2A winners include Calvin Klein, Lyft Business, IBM and other major organizations and companies. Judging criteria included design excellence, creativity and originality, impact and emotional significance, content, technological innovation, utility and emotional quotient.
