MELT CAPTURES PRESTIGIOUS C2A CREATIVE COMMUNICATION AWARD FOR ITS DESIGN AND BRANDING WORK FOR CAM NEWTON’S FELLASHIP CIGAR CLUB; AWARD PROMOTES CREATIVITY, EXCELLENCE AND OUTSTANDING IDEAS IN COMMUNICATION DESIGN, ADVERTISING AND DIGITAL MEDIA
ATLANTA, GA – November 05, 2019 – MELT (www.meltatl.com), the award-winning sports, entertainment, and culinary marketing agency announced today that it had won an Honorable Mention C2A Creative Communication Award for its work for Cam Newton’s Fellaship Cigar Club by The Farmani Group, the sister award to the highly-acclaimed International Design Awards.
MELT, and its SVP of Creative David Culbertson and its Culinary Director Jennifer Parker, captured the award in the Brand Design and Branding Category. Culbertson and his creative team led the entire branding, design, logo and visual identity development for Fellaship which opened to great fanfare in Atlanta during Super Bowl weekend. The visual ID was integrated into all the elements of the build-out, the club itself and all the external items such as menus, the humidor and other areas of the club.
Judges for this prestigious award included representatives from organizations such as Pinterest, Unicef, Amazon, and others. Other C2A winners include Calvin Klein, Lyft Business, IBM and other major organizations and companies. Judging criteria included design excellence, creativity and originality, impact and emotional significance, content, technological innovation, utility and emotional quotient.
This is the 18th award MELT has won since 2017. These awards include –
- 2019 BizBash Top 1,000 People in the U.S. Event Industry
- 2019 Bronze Stevie Award (American Business Awards) – Company of the Year: Advertising, Marketing & Public Relations
- 2019 Drum Marketing Awards USA Finalist- Best Event/Experiential Strategy: MELT & IHG’s Avid Hotels Pop-Up Tour
- 2019 Interactive Marketing Awards – Shortlist
- Best Social Media Campaign: MELT & Coca-Cola College Gameday Snapchat
- Best Influencer/ Outreach Campaign: MELT & Coca-Cola Company Valser Influencer Strategy
- 2019 Atlanta Magazine – Top 500 Business Leaders: Vince Thompson
- 2018 BizBash500 List – Top 500 People in Events: Vince Thompson
- 2018 Event Marketer Top 100 “It List”- Top 100 Agencies
- 2018 Atlanta Business Chronicle Most Admired CEO: Vince Thompson
- 2018 Silver Stevie Award- Brand Experience of the Year- Consumer: Taste of the Tournament for Kroger, Hershey’s, Mondelez & The Coca-Cola Company
- 2018 PR News and Social Media Award- Best Use of Filter (Snapchat): Coca-Cola ESPN College Gameday
- 2018 Social Good Influencers- Honorable Mention: MELT University
- 2018 Cynopsis Sports Media Award – Honorable Mention for Use of Snapchat: Coca-Cola ESPN College Gameday
- 2018 Shopper Marketing Effie Award – Multi-Brand/Manufacturer Shopper Solution: Taste of the Tournament for Kroger, Hershey’s, Mondelez, & The Coca-Cola Company
- 2017 Experience Design and Technology Awards- Best Permanent or Pop-Up Retail Experience: The Coca-Cola Kitchen
- 2017 Stevie (American Business Awards) – Marketing/Advertising Agency of the Year
“I’m so proud of David, his team, Cam and his team for this great award,” said MELT Chairman/CEO Vince Thompson. “Their work and dedication to this and every MELT client is world-class and I’m so proud of all of our team members.”
About MELT
Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports, esports, entertainment culinary and lifestyle marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. MELT has won or has been nominated for the following industry awards since 2017:
- 2019 C2A Creative Communication Award
- 2019 BizBash Top 1,000 People in the U.S. Event Industry
- 2019 Bronze Stevie Award (American Business Awards) – Company of the Year: Advertising, Marketing & Public Relations
- 2019 Drum Marketing Awards USA Finalist- Best Event/Experiential Strategy: MELT & IHG’s Avid Hotels Pop-Up Tour
- 2019 Interactive Marketing Awards – Shortlist
- Best Social Media Campaign: MELT & Coca-Cola College Gameday Snapchat
- Best Influencer/ Outreach Campaign: MELT & Coca-Cola Company Valser Influencer Strategy
- 2019 Atlanta Magazine – Top 500 Business Leaders: Vince Thompson
- 2018 BizBash500 List – Top 500 People in Events: Vince Thompson
- 2018 Event Marketer Top 100 “It List”- Top 100 Agencies
- 2018 Atlanta Business Chronicle Most Admired CEO: Vince Thompson
- 2018 Silver Stevie Award- Brand Experience of the Year- Consumer: Taste of the Tournament for Kroger, Hershey’s, Mondelez & The Coca-Cola Company
- 2018 PR News and Social Media Award- Best Use of Filter (Snapchat): Coca-Cola ESPN College Gameday
- 2018 Social Good Influencers- Honorable Mention: MELT University
- 2018 Cynopsis Sports Media Award – Honorable Mention for Use of Snapchat: Coca-Cola ESPN College Gameday
- 2018 Shopper Marketing Effie Award – Multi-Brand/Manufacturer Shopper Solution: Taste of the Tournament for Kroger, Hershey’s, Mondelez, & The Coca-Cola Company
- 2017 Experience Design and Technology Awards- Best Permanent or Pop-Up Retail Experience: The Coca-Cola Kitchen
- 2017 Stevie (American Business Awards) – Marketing/Advertising Agency of the Year