ATLANTA— MELT and MELT Food (, the Atlanta-based award-winning sports, culinary and entertainment marketing agency and their client, the world-famous Buckhead Life Restaurant Group (BLRG), announced today the launch of a massive new holiday marketing campaign featuring The Ultimate Dining Card and the 20% holiday bonus program.

The launch of the new campaign coincides with Chops Lobster Bar’s famous Crispy Maine Lobster BLT being featured on the cover of the November issue of Atlanta Magazine. Founded by legendary restaurateur, Pano Karatassos Sr., the Buckhead Life Restaurant Group is comprised of some Atlanta’s most famous and popular restaurants including Atlanta Fish Market, Bistro Niko, Buckhead Bread Co., Buckhead Diner, Chops Lobster Bar, The Club at Chops, Corner Café, Kyma, Pricci, 103 West, as well as Chops Lobster Bar Boca Raton, City Fish Market Boca Raton and Lobster Bar Sea Grille Fort Lauderdale.

The television commercial, set in three BLRG restaurants, Bistro Niko, Chops and Chops Lobster Bar, featuring Niko Karatassos of Bistro Niko, Chef Pano Karatassos of Kyma and many of BLRG’s most delicious menu items including the world-acclaimed fried lobster tail, USDA prime steaks and grilled octopus.

The campaign also features a 20% holiday bonus purchase, complimentary gift box and card, and now can be purchased on BLRG’s newly-designed, mobile-friendly website and e-commerce platform. More campaigns and programs will be forthcoming including the 30th Anniversary of The Buckhead Diner, social media launch of Chef Pano’s cookbook and many other activities.

“MELT is so honored to be working with the First Family of Dining in Atlanta and one of the best culinary families in America,” said MELT Chairman/ CEO Vince Thompson. “I’ve enjoyed many great experiences and meals in their restaurants and I’m looking forward to many more.”