ATLANTA, GA– MELT ( the award-winning sports, culinary and entertainment marketing agency & their CEO Vince Thompson are set to address BizBash Live in Florida today. BizBash Live Florida is an annual industry gathering presented by BizBash Magazine, a leading event planner trade industry magazine in which MELT and Thompson have been covered in frequently over the years. In 2013, BizBash named Thompson one of the top 50 Event Producers in the country.

Thompson’s speech “Putting the Batteries in the Sponsorship Flashlight” is aimed at assisting event planners and directors with helping their clients get the most bang for their sponsorship buck. As MELT and Thompson produce nearly 1,000 events annually for their clients, this TED Talk- style presentation will provide tips on assisting these top 200-250 event planners from across the country who’ve attended today improve their clients’ sponsorship investments.

Speaking of major sponsorship activities, Thompson is excited about the massive opportunities coming to MELT’s hometown of Atlanta in 2018, 2019, 2020. In consecutive years, three of the biggest sporting events in the world are coming to Atlanta, beginning with the 3rd Annual College Football Playoff National Championship Game in 2018, LIII Super Bowl in 2019 and the 81st NCAA Men’s Final Four in 2020. As MELT and Thompson, who’ve recently completed the activation of their 15th straight NCAA Final Four for their client The Coca-Cola Company and the inaugural Taste of the Tournament (Taste of the NFL style foodie event) always seek to assist their clients in gaining value, insight and access to these major events and others.

“I am honored that BizBash has given me the opportunity to present today,” said Thompson. “BizBash CEO David Adler and his team run a great visionary organization, providing great leadership for the entire event planning industry and MELT has always been proud to work with them.”

Follow Thompson’s keynote address by following the hashtags #BizBashFL and #meltstrong, along with @vinnyinc & @bizbashlive.