For Immediate Release

Courtesy: MELT PR (404-812-1957)

February 13th, 2012

ATLANTA, Ga. —– Atlanta-based integrated marketing firm MELT (Marketing Entertainment Lifestyle and Trends, has hired Atlanta Dream executive Sarah Davis as a Sr. Event Manager.

Davis was most recently director of game entertainment and operations for the WNBA’s Atlanta Dream, where she oversaw the in-game experience including player introductions, on-court and in-arena promotions, and music/video integrations into the in-game environment.

Her other previous stints included stops at Georgia State University, where she was director of events and operation, and the Atlanta Falcons and Georgia Force, where she was director of event marketing and game operations. The University of Georgia graduate, who obtained her Masters of Sports Management at Georgia State/University of Texas, also brings experience from the WUSA’s Atlanta Beat and the PGA of America.

“MELT is very proud to have a new team member from the Atlanta professional sports ranks, especially one of Sarah’s caliber,” said MELT CEO Vince Thompson. “As we continue to expand our scope of services and client base, it’s important to add quality talent to our roster.”

MELT LLC is an Atlanta-based integrated marketing firm focusing on sports and entertainment, particularly in the collegiate sports landscape, but also with elements of the professional sports, entertainment, and racing arenas. MELT is currently working on the entertainment for its 10th Final Four this year in New Orleans; its fourth season of Full Throttle NHRA Racing; KIA Automotive; State Farm; Gulf Shores/Orange Beach Tourism and many others.