ATLANTA, GA – May 22, 2018 – MELT, (www.meltatl.com), the Atlanta-based, award-winning sports, entertainment, and culinary marketing firm is in New York City today and Wednesday as the finalist for not one, but two prestigious national awards. These awards would continue to add tremendous momentum to MELT’s award-winning 2018 and 2017, including its 2018 Shopper Marketing Effie Award; 2018 American Business Award; 2018 Cynopsis Sports Award, 2017 American Business Award and 2017 Event Marketer Magazine Experience Design and Technology Award.
MELT UNIVERSITY NAMED FINALIST FOR 2018 CYNOPSIS SOCIAL GOOD AWARD
Melt University, the acclaimed summer intern program created by MELT Founder and CEO Vince Thompson in 2005, was named a finalist for the Cynopsis Social Good Award. The award will be presented this morning in New York City and recognizes marketing and media agencies that produce programs that create goodwill in either the marketing industry or community. MELT was also named a finalist for this award in 2014. Because of his experience of working as a student assistant in The Auburn University Sports Information Department, Thompson lectures frequently at college campuses across the county on career growth and development. Through these lectures, MELT University evolved into a world-class intern program that last summer hosted 37 students from colleges and universities from across the country. This summer of 2018, MELT will once again host more than 40 students where they will hear from about 60 guest speakers; take educational field trips and work on real-life event and marketing campaigns. MELT only hires entry-level employees from this group. MELT Intern Director Amanda Tibbetts is in NYC representing MELT and The MELT Team.
MELT SOCIAL AND DIGITAL TEAM NAMED AS A FINALIST FOR 2018 PR NEWS SOCIAL MEDIA AWARD
This nomination was for work MELT and The MELT Social and Digital Team produced on behalf of The Coca-Cola Company and ESPN College Game Day. The category is “Snapchat – Best Use of Filter” which showcased ESPN Game Day Talent each week while they visited campuses throughout the 2017 college football season. Animated characters allowed college football fans to interact with Desmond Howard; Rece Davis; Kirk Herbstreit; Lee Corso and David Pollack and brought Coca-Cola’s sponsorship investment to life through Snapchat and other social media channels. MELT Social Media Executive Jenna Cook is in New York representing MELT for this award.
2018 and 2017 have already been record-setting years for MELT in the awards and honors category as MELT has captured or been named a finalist for several major marketing industry awards including:
*2018 American Business Award for The Taste of The NCAA Tournament
*2018 Finalist for Cynopsis Sports Award
*2018 Shopper Marketing Effie Award
*2017 Event Marketer Magazine Experience Design and Technology Award
*2017 American Business Award for Agency of The Year
“I’m so proud of our MELT team and the work they are doing on behalf of our great clients,” said Thompson. “And we will continue pushing and striving for excellence and perfection in whatever we do!”