ATLANTA — MELT, the Atlanta-based, award-winning sports and entertainment marketing agency announced today the formation of a sports shopper marketing division at the Path-To-Purchase Expo at the Donald E. Stephens Convention Center in Rosemont, Ill. PTP is the largest organization and annual gathering of shopper marketing professionals in the country. By combining two of MELT’s disciplines, one, the activation and execution of world-class sports properties and two, MELT’s shopper marketing and national retail promotions expertise, MELT will create more efficiencies by providing strategy insight, execution and activations between their clients, customers and consumers.

Founded in 2000, MELT has a long history in activating sport properties including 14 consecutive NCAA Men’s Final Fours, four seasons of ESPN College GameDay, SEC Nation and many other professional and collegiate activations and sponsorships.

MELT has activated dozens of programs for many national retailers such as HEB, Kroger, Pilot, Sam’s Club, Speedway, Walmart and many other national retail chains.

“By combining these two disciplines together, we hope to continue to bring more, new and different innovations to our clients,” says MELT Chairman/CEO Vince Thompson.