MELT U Speaker Series Podcast
MELT U Speaker Series Podcast
Episode 45: Darryl Cobbin CEO & Managing Partner for The Brand Positioning Doctors


Darryl Cobbin is the CEO and Managing Partner for the Brand Positioning Doctors. The Brand Positioning Doctors are a specialized brand building and brand positioning firm that focuses exclusively on developing a laser sharp Brand Architecture and Positioning.

He is also Co-Host and Executive Producer for “Brands, Beats, and Bytes” – Covers insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately.

Darryl graduated from Clark Atlanta University where he received a degree in marketing and his MBA. He has held a multitude of positions including, Multiple Vice President Positions with the Coca-Cola Company (Consumer Communications, Sprite Brand, Entertainment/Interactive Marketing), CMO and VP of Boost Mobile, and EVP for Fox Filmed Entertainment.