Darin White is Department Chair, Executive Director, Professor of Marketing, and Director of Samford University’s Center for Sports Analytics (Brook School of Business). He is Founding Director of the Sports Marketing Program in 2011. They have placed 90% of students in positions within 6 months since 2012!!!
Darin played Soccer at Birmingham-Southern College while majoring in Business. He also received Ph.D. in Marketing in 1994 from The University of Alabama.
Center for Sports Analytics: The purpose of the Center is to promote the ethically-centered, rational inquiry into issues at the burgeoning intersection of big data, analytics, and sports. The Center seeks to be an international thought leader in the emerging field of sports analytics by providing a forum for industry professionals and students to learn about the increasing role of analytics in the global sports industry.