MELT Culinary unifies chefs and the culinary community to give consumer packaged goods, grocery and restaurant brands genuine product credibility — and gives every MELT activation a layer competitors can’t bolt on.
Brief the culinary team →
Named chefs and culinary talent matched to the brand, the region and the audience — briefed properly, not just booked.
Structured chef panels and tastings that give CPG teams usable direction before a line goes into development.
Demos, tastings and cooking theatre engineered for outdoor volume and event conditions.
Trucks, carts and pop-ups with prep specs a rotating field team can hit every time.
Recipe, technique and behind-the-pass content shot alongside the live programme.
Menu, concept and partnership work for venues, hotels and restaurant reopenings.
Auburn’s legendary venue closed in 2015. MELT helped reimagine and reopen it at The Graduate Hotel in 2024 — concept, partnership and the culinary programme behind it.
A reopening is a brand problem before it’s a menu problem. The room had to feel like the one people remembered and work as a business that hadn’t existed for nine years.
More culinary work →
