It officially Fall ya’ll! SEC football kicks off this weekend, are you ready for it? Before you head out for your pregame festivities, check out a couple of the articles we pulled this week, they are worth the read. Next time you hear from us it will be October!


In this weeks issue:

The October MELT U Podcast Schedule Revealed

Tell Us How You Will be Watching Sports this Weekend

Vince &’s John Talty rank the SEC’s top 25 most influential 


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Catch up on all of the MELT U Podcasts here – new podcasts posted bi-weekly on Spotify and iTunes


MELT U Episode #49: Eric Jackson is the Sports Business Reporter for the Atlanta Business Chronicle. Eric has been a Game Day intern with the Atlanta Dream, a media coordinator for the Atlanta Tennis Championships, a freelance writer for Appen Newsletter, a contributing writer for Peach State Sports, and a sports reporter for Lake City Reporter. Follow him on Twitter @epjackson 

MELT U Episode #50: The leading reporter covering the dynamic business of college sports, Michael Smith joined Sports Business Journal in 2006 after having spent 18 years with daily newspapers, most recently covering the University of Kentucky basketball program the Louisville Courier-Journal. His résumé also includes stints covering the University of South Carolina and the NBA’s Charlotte Hornets.  Follow him on Twitter @SmittySBJ LISTEN HERE


MELT U Podcast Series October Schedule

Coming this October on the MELT U Podcast series…

Tuesday 9/29
Randy Bernard, Garth Brooks’s Manager, yes THE GARTH BROOKS!

Thursday 10/1 
Steve Koonin, CEO of the Atlanta Hawks

Tuesday 10/6
Cory Moss, Executive VP and Managing Director, CLC

Thursday 10/8
Kasia Horner, Public Affairs and Communications at THE Coca-Cola Company

Tuesday 10/13
Kimberly Beaudin, CEO of the College Football HOF

Thursday 10/15
Burke Magnus,  EVP Programming and Scheduling for ESPN

Tuesday 10/20
Ed Kull, Athletic Director at Fordman University

Thursday 10/22
Steve Pacheco, President and CEO of the American Adverstising Federation

Tuesday 10/27
Rick Jones, “Head Captain” of Fishbait Marketing

Thursday 10/29
AJ Maestas, Founder and CEO of Navigate Research





This week’s MELT U Alumni Spotlight features Peri Odachowski, MELT U intern class of 2019. Peri graduated from the University of Georgia and now works for Havas Sports as an Account Coordinator.

Subscribe to MELT U and you too will be on your way to becoming another #MELTU Success Story!






Expand your horizons with our curated collection of helpful articles, videos, and other essential recommendations.

Most students believe school re-opening was the wrong choice: “Coronavirus swept students from campuses this March as America absorbed the full impact of the Coronavirus. Since then, colleges have been monitoring COVID’s’ “surge, sink, surge, settle,” and blueprinting their plan to bring students back. Now that students have settled into their improvised accommodations, we have the first reading on how on-campus learning works amid Coronavirus.” READ MORE.

The new crop of workers: “When the coronavirus pandemic turned college into a series of Zoom meetings, millions of college students decided to defer — or drop out entirely — and get jobs instead…” READ MORE


One big thing: Checking in on college hoops: “No sport was impacted by the onset of COVID-19 more than college basketball, which saw the cancellation of March Madness. Now, we’ve come full circle, with details emerging about the upcoming campaign, Axios’ Jeff Tracy writes. Where things stand: The season will begin a few weeks later than normal on Nov. 25, with the non-conference slate comprised mostly of multi-team events.” READ MORE





Weekly Web series on YouTube hosted by Vince Thompson, covering the business of sports and the business of college sports


The MeltDown Ep. 9:’s John Talty joins Vince LIVE via ZOOM as they rank the SEC’s top 25 most influential people on this week’s #MELTDOWN!
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Vince and virtual MELT U are heading to a campus near you soon!

Monday 9/28: Georgia Tech Student-Athletes Career Fair

Wednesday 9/30: Clemson IPTAY Student Advisory Board

Tuesday 10/8: Buckhead Club

Tuesday 10/20: Auburn Guest Lecture

Thursday 10/22: UAB Collat Employer Chat

Wednesday 10/28: Georgia Tech Athlete Virtual Career Fair

Tuesday 11/17: UGA PRSSA Virtual ZOOM

Book a live or virtual keynote or training session with Vince Thompson, MELT Founder and CEO! Hear from Vince on a variety of topics such as career development skills, student-athlete branding, collegiate sports marketing, and more! LEARN MORE



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What’s MELT? 

It’s a high-powered sports marketing agency that’s based in Atlanta and works with the world’s biggest brands, teams, and events. MELT, which I founded in 2000, has become one of the nation’s leading sports marketing agencies, including a 20-year representation of The Coca-Cola Company, the activation of 17 (would have been 18) consecutive Final Fours, seven seasons of ESPN College GameDay, AFLAC’s sponsorship of The Southeastern Conference (SEC) and much more. We have won a collective 20 industry awards since 2017, including CEO of The Year, Event Marketer IT list of Top 100 Event Marketing Agencies, Chief Marketer’s Top 200 agencies, and many more. MELT and I sit in a unique position in the sports and college sports marketplace, offering insight into the significant business issues in sports and college sports.

What’s MELT U?
It’s a one-of-a-kind virtual internship program offering a once-in-a-lifetime opportunity to explore the world of sports marketing. This Summer MELT U educated 1,100 students with 50 podcasts of industry leaders, live Lunch & Learns from my upcoming book, “Build Brand YOU.”  MELT U will now extend the offerings to be year-round and to include newsletters, video series, seminars, student-athlete branding, and much more.