MELT FOUNDER, CHAIRMAN, CEO AND AUBURN UNIVERSITY GRADUATE VINCE THOMPSON FEATURED TODAY BY AUBURN UNIVERSITY AND THE COLLEGE OF LIBERAL ARTS; ARTICLE AND VIDEO RECALL THOMPSON’S EARLY AND FORMATIVE DAYS AT HIS ALMA MATER
ATLANTA, GA – August 23, 2018 – MELT, the award-winning sports, entertainment and culinary marketing agency and its Founder, Chairman and CEO Vince Thompson were featured today by Auburn University in the College of Liberal Arts newsletter and video. Thompson, who graduated with a degree in Communications in 1984, recounted how his time at Auburn University, his stint as a student assistant in The Sports Information Department during the Bo Jackson, Charles Barkley and Pat Dye years, and his time as a sports editor of The Auburn Plainsman, led to his founding and building MELT into one of the nation’s largest independent sports marketing agencies in the country.
MELT has represented The Coca-Cola Company for 18 years, one of the nation’s longest running agency partnerships. MELT has activated 16 straight NCAA Men’s Final Fours, six seasons of ESPN College GameDay and nearly 1000 events per year. MELT was recently named to Event Marketer Magazine’s 2018 “IT List,” signifying MELT as one of the top 100 event marketing agencies in the country. MELT has won numerous other industry awards this year including a Shopper Marketing Effie Award for its work with Coca-Cola, Kroger, Mondelez and Hershey’s. Thompson was also recently named one of Atlanta’s “Most Admired CEOs” by The Atlanta Business Chronicle.
“My years at Auburn University, my experience and my mentors there helped me form my early career path and led to numerous successes,” said Thompson. “I will forever be indebted to them for that and the great memories.”
Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports and entertainment marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. Check us out at www.meltatl.com, on facebook.com/MELTatl, or on Twitter @MELTatl.