Press · July 29, 2019

MELT’s Vince Thompson Named one of SBJ’s “Power Player’s In College Sports”

Thompson joins an esteemed list of marketers, media, agencies, television and athletic department leaders on a list that includes The Coca-Cola Company, CBS Sports, Turner Sports, ESPN, Walt Disney Company, Fox Sports, Mercedes-Benz, The Southeastern Conference and more. The list is comprised of 63 individuals from 50 organizations that the Sports Business Journal described as "an entire ecosystem of executives who work mostly or entirely in the college space, creating revenue-producing tailgates, running championship events and building brands through college sponsorships. They are high-achieving entrepreneurs, media executives and deputy athletic directors poised to be the next generation of college athletic directors."

MELT's Vince Thompson Named one of SBJ's "Power Player's In College Sports"

VT
Vince Thompson March 6, 2026, 5 MIN READ

ATLANTA, GA - July 29, 2019 - MELT (www.meltatl.com), the award-winning sports, entertainment, culinary and eSports marketing agency, and its Founder, Chairman, and CEO Vince Thompson was named as one of The Sports Business Journal's "Power Players In College Sports" today.

Continue scrolling for full article.

MELT's Vince Thompson Named one of SBJ's "Power Player's In College Sports"

ATLANTA, GA - July 29, 2019 - MELT (www.meltatl.com), the award-winning sports, entertainment, culinary and eSports marketing agency, and its Founder, Chairman, and CEO Vince Thompson was named as one of The Sports Business Journal's "Power Players In College Sports" today.

Thompson joins an esteemed list of marketers, media, agencies, television and athletic department leaders on a list that includes The Coca-Cola Company, CBS Sports, Turner Sports, ESPN, Walt Disney Company, Fox Sports, Mercedes-Benz, The Southeastern Conference and more. The list is comprised of 63 individuals from 50 organizations that the Sports Business Journal described as "an entire ecosystem of executives who work mostly or entirely in the college space, creating revenue-producing tailgates, running championship events and building brands through college sponsorships. They are high-achieving entrepreneurs, media executives and deputy athletic directors poised to be the next generation of college athletic directors."

MELT, founded by Thompson in 2000 has represented The Coca-Cola Company for 19 years including the activation of 17 straight Final Fours, six seasons of ESPN College GameDay and more. MELT also represents many Fortune 500 companies such as AFLAC, Core Power, KIA, IHG, Wingstop and many more. MELT University, founded by Thompson based on his experiences as a student assistant in The Auburn Sports Information Department, recently graduated its class of 2019 which included 37 students from 21 universities. In the past two years, MELT has captured 17 industry awards. Thompson is also a frequent guest on The Paul Finebaum Show.

"I'm so proud to accept this honor on behalf of the entire MELT team, family and clients. It's a tribute to our great team and the great work that our clients allow us to do on their behalf."

About MELT

Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta-based fully-integrated sports, esports, entertainment culinary and lifestyle marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. MELT has won or has been nominated for the following industry awards since 2017:

THE ACTIVATION

LET'S BUILD SOMETHING THIS GOOD
FOR YOUR BRAND

Start a Conversation SEE OUR WORK
WHAT WE DO

MORE FROM THE FIELD

Next up

Speaker Series: Angel Davis (IHG)

All insights

Put this thinking
to work.

Start a conversationSee the work