MELT FOUNDER, CHAIRMAN AND CEO VINCE THOMPSON TO APPEAR TODAY ON PAUL FINEBAUM SHOW AT 4:00 PM EDT TO DISCUSS TODAY’S HISTORIC NCAA DECISION OF A UNANIMOUS VOTE TO PERMIT STUDENT-ATHLETES TO BENEFIT FROM THE USE OF THEIR NAME, IMAGE, AND LIKENESS (NIL)
ATLANTA, GA – October 29, 2019 – MELT (www.meltatl.com), the Atlanta-based, award-winning sports, entertainment and culinary marketing agency announced today that its Founder, Chairman, and CEO Vince Thompson will once again appear on The Paul Finebaum Show today at 4:00 pm EDT to discuss today’s historic NCAA ruling on the use of a student-athletes Name, Image, and Likeness (NIL). The NCAA today paved the way for student-athletes to have more control and usage of their NIL than ever before.
Finebaum and Thompson who go back together nearly four decades frequently discuss the business of college athletics on The Paul Finebaum Show and most recently were together in Athens to discuss this hot topic. The topic of NIL has been one of the most debated topics in recent years in college athletics and today’s ruling is seen as a positive step for the NCAA, the colleges and universities and the student-athletes. Lead by California, and followed by other states, legislation was being rapidly being passed to allow student-athletes much greater latitude in usage and control of their NIL.
“This is a historic day for the NCAA, the colleges and universities and most importantly for the student-athletes,” said Thompson, who is a fierce advocate for student-athletes, their rights, and their post-playing-days career development. “I look forward to continuing this dialog with Paul today!”
Finebaum and Thompson can be seen live on SEC Network and heard on Sirius XM Channel 81.
About MELT
Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports, esports, entertainment culinary and lifestyle marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. MELT has won or has been nominated for the following industry awards since 2017:
- 2019 BizBash Top 1,000 People in the U.S. Event Industry
- 2019 Bronze Stevie Award (American Business Awards) – Company of the Year: Advertising, Marketing & Public Relations
- 2019 Drum Marketing Awards USA Finalist- Best Event/Experiential Strategy: MELT & IHG’s Avid Hotels Pop-Up Tour
- 2019 Interactive Marketing Awards – Shortlist
- Best Social Media Campaign: MELT & Coca-Cola College Gameday Snapchat
- Best Influencer/ Outreach Campaign: MELT & Coca-Cola Company Valser Influencer Strategy
- 2019 Atlanta Magazine – Top 500 Business Leaders: Vince Thompson
- 2018 BizBash500 List – Top 500 People in Events: Vince Thompson
- 2018 Event Marketer Top 100 “It List”- Top 100 Agencies
- 2018 Atlanta Business Chronicle Most Admired CEO: Vince Thompson
- 2018 Silver Stevie Award- Brand Experience of the Year- Consumer: Taste of the Tournament for Kroger, Hershey’s, Mondelez & The Coca-Cola Company
- 2018 PR News and Social Media Award- Best Use of Filter (Snapchat): Coca-Cola ESPN College Gameday
- 2018 Social Good Influencers- Honorable Mention: MELT University
- 2018 Cynopsis Sports Media Award – Honorable Mention for Use of Snapchat: Coca-Cola ESPN College Gameday
- 2018 Shopper Marketing Effie Award – Multi-Brand/Manufacturer Shopper Solution: Taste of the Tournament for Kroger, Hershey’s, Mondelez, & The Coca-Cola Company
- 2017 Experience Design and Technology Awards- Best Permanent or Pop-Up Retail Experience: The Coca-Cola Kitchen
- 2017 Stevie (American Business Awards) – Marketing/Advertising Agency of the Year