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The MELT Story Behind Building LeBron Before the World Knew Who He Was — And As He Now Contemplates Retirement From a Historical Career
Featured · MELT in the News · July 2026

The MELT Story Behind Building LeBron Before the World Knew Who He Was — And As He Now Contemplates Retirement From a Historical Career

How MELT and DC Comics turned 18-year-old LeBron James into Powerade’s King James comic hero — 3 million comics and a playbook for fan-first brand storytelling.

The Event Lasts One Day. The Content Should Last a Season.
Events · Mar 2026

The Event Lasts One Day. The Content Should Last a Season.

The event lasts one day. The content should last a season. If you’re not planning the content strategy before the tent goes…

MELT, City of Mobile and Oak View Group Reveals Updates on New $300 Million Civic Center
MELT in the News · May 2024

MELT, City of Mobile and Oak View Group Reveals Updates on New $300 Million Civic Center

As we reach closer to the second half of 2024, we are so proud of the progress our partners at City of…

MELT Named Sponsorship, Sales and Marketing Agency of Record for the City of Mobile’s New $300 Million Arena in Partnership with Oak View Group and Live Nation.
MELT in the News · Mar 2024

MELT Named Sponsorship, Sales and Marketing Agency of Record for the City of Mobile’s New $300 Million Arena in Partnership with Oak View Group and Live Nation.

As a native of Chatom, it is a profound honor for me to lead MELT to contribute to this significant milestone in…

MELT wraps up the presents to help Wellstar bring the holiday cheer to the Tree Lighting at The Battery in Atlanta
Newsletter · Dec 2023

MELT wraps up the presents to help Wellstar bring the holiday cheer to the Tree Lighting at The Battery in Atlanta

MELT packaged up Wellstar’s wonderful tree lighting experience @ The Battery in Atlanta.

Dec 2023
Newsletter · Dec 2023

S’mores Tour gets sweeter with MELT taking Ghirardelli across the country from San Francisco to New Jersey, Iowa, and North Carolina

Ghiradelli & MELT launch 2nd annual "Summer of S’mores" tour.

Dec 2023
Newsletter · Dec 2023

The NCAA® Women’s Final Four takes the front seat with MELT and Aflac as we created a first class activation for guests from all over the US

The NCAA® Women’s Final Four takes the front seat with MELT and Aflac as we created a first class activation for guests…

Jul 2023
Press · Jul 2023

MELT Brings Back Make Summer and S’mores a Bite Better Tour for 2023

Ghirardelli chocolate squares to anchor free take-home s’mores kits that MELT will distribute during four-stop tour of classic summer Americana

Jul 2023
MELT in the News · Jul 2023

What’s next for Georgia Tech alum Daniel Weinman, World Series of Poker winner

The WSP bracelet makes Weinman a sports marketer’s dream. The male, 18 to 39 demographic is the "holy grail," said Vince Thompson,…

Jun 2023
MELT in the News · Jun 2023

Power Players: Name, Image and Likeness

The rapidly changing name, image and likeness industry is just 2 years old, but it already has begun to take shape as…

Apr 2023
Newsletter · Apr 2023

EX Awards & Experiential Marketing Summit

The MELT team flew into Vegas and brought home a Silver Ex Award for our client Ghirardelli and their 2022 Summer S’mores…

Apr 2023
Uncategorized · Apr 2023

These Brands Scored Big at the Women’s Final Four

WORK → EXPERIENTIAL ACTIVATION → DOGSTERS MLB These Brands Scored Big at the Women’s Final Four VT Vince Thompson March 6, 2026,…

Mar 2023
MELT in the News · Mar 2023

PR senior Mattie Whitney lands dream job at MELT with help from Career Services

When public relations senior Mattie Whitney first heard MELT CEO and Auburn alumnus Vince Thompson ‘84 speak at a Career Services event,…

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