Insights

The thinking behind the programs.

Thought leadership, agency news and everything we publish — filter by what you came for.

Get it by email →
Mar 2023
Uncategorized · Mar 2023

Aflac launches new campaign with Mike Krzyzewski, Dawn Staley

Aflac CMO Garth Knutson, in an interview with SBJ, addressed the move of its activation dollars from the Men’s Final Four to…

Dec 2022
Uncategorized · Dec 2022

WSB-TV takes in the most political ad money of any TV station in the nation in 2022

Ad rates are up 30% to 40% this year as political advertisers have tightened inventory for regular advertisers, said Vince Thompson, who…

Nov 2022
Uncategorized · Nov 2022

Former Auburn and Alabama athletes challenge fans to raise money to defeat ALS in the Kerry and Gary Challenge

Check out what our CEO, Vince Thompson, had to say here!

Nov 2022
Press · Nov 2022

Former rivals team up to produce the inaugural Kerry and Gary Challenge, a viral fundraising event the week of the Iron Bowl

ATLANTA, GA – NOVEMBER 16, 2022 – MELT (www.meltatl.com), Former Auburn Basketball player, Gary Godfrey, and former Alabama Running Back, Kerry Goode,…

Oct 2022
Uncategorized · Oct 2022

How Leaders Can Encourage Young Talent to Thrive

Check out what our CEO, Vince Thompson, had to say here!

Aug 2022
MELT in the News · Aug 2022

College Football’s Chaotic Offseason Yields to Emotion of Season

“Basically, it’s ‘NFL Lite’ now,” said Vince Thompson, founder and CEO of Atlanta-based sports marketing agency MELT, which has done much work…

Jul 2022
Press · Jul 2022

Ghirardelli Elevates the S’mores Moment on it’s First Experiential Tour

Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a…

Jul 2022
Press · Jul 2022

MELT & Auburn’s Athletics Marketing Team Wins NACMA Best of Gold Community Engagement & PR Award for Tipoff at Toomers

The award was one of three gold medals that Auburn was awarded at the recent NACMA awards ceremony held in conjunction with…

Jun 2022
Press · Jun 2022

The inaugural #INFLCR NIL summit

MELT Chairman and CEO Vince Thompson and his sister company SANIL are producing the inaugural and historic #INFLCR NIL Summit at The…

Nov 2021
Uncategorized · Nov 2021

What impact with NIL have on the Alabama-Auburn rivalry?

Check out what our CEO, Vince Thompson, had to say here!

Sep 2021
Uncategorized · Sep 2021

With stars like Rattler, Uiagalelei, King not holding up their end, will companies re-think larger NIL deals?

Check out what our CEO, Vince Thompson, had to say here!

Aug 2021
Uncategorized · Aug 2021

How COVID-19 Has Impacted Fan Behavior

Check out the webinar here!

Three streams, one feed: thought leadership from the team, agency and client news, and every episode of The Meltdown.

Bring us a problem
worth writing about.