Press · May 8, 2019

MELT AND MELT CLIENT WINGSTOP ROLLS OUT WORLD-FAMOUS SAN DIEGO CHICKEN TO UNVEIL NEW WINGSTOP LOCATIONS THROUGHOUT THE SAN DIEGO, CALIFORNIA AREA

MELT AND MELT CLIENT WINGSTOP ROLLS OUT WORLD-FAMOUS SAN DIEGO CHICKEN TO UNVEIL NEW WINGSTOP LOCATIONS THROUGHOUT THE SAN DIEGO, CALIFORNIA AREA

VT
Vince Thompson March 6, 2026, 5 MIN READ

Wingstop (WING - NASDAQ), is a Dallas-based restaurant chain serving the freshest wings, sauces, and fries in the country. MELT has been working with Wingstop for nearly a year on their event, experiential and sampling efforts including this past weekend's appearances in San Diego.

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ATLANTA, GA - May 7, 2019 - MELT, the award-winning sports, entertainment, culinary and esports marketing agency, recapped today the weekend appearances of the world-famous "The San Diego Famous Chicken", aka, Ted Giannoulas, to unveil, on behalf of their client Wingstop, a chain of new Wingstop stores in the San Diego, CA area. The excitement was anchored by the 2019 San Diego Cinco De Mayo festival.

Wingstop (WING - NASDAQ), is a Dallas-based restaurant chain serving the freshest wings, sauces, and fries in the country. MELT has been working with Wingstop for nearly a year on their event, experiential and sampling efforts including this past weekend's appearances in San Diego.

To introduce Wingstop to fellow San Diegans, "The Famous Chicken" proudly proclaimed his affinity for the brand's wings during the multi-day sampling tour where thousands of Wingstop wings were proudly consumed, tasted and sampled. The sampling truck even ran out of wings.

When asked about his favorite flavor of Wingstop wings, The Famous Chicken simply replied "cluck, cluck" expressing his approval. The Famous Chicken demurred when asked if there were future appearances on the horizon for Wingstop at future fairs, festivals, and events.

 

"We love working with our great friends and clients over at Wingstop. They allow us to push the boundaries on ideas and I'm proud of my team for coming up with The San Diego Chicken. It's an example of world-class thinking, big ideas, and execution!"

About MELT

Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta-based fully-integrated sports, esports, entertainment culinary and lifestyle marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. MELT has won or has been nominated for the following industry awards since 2017:

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