ATLANTA, Ga. — MELT, the Atlanta based Sports and Entertainment Agency, has named former Octagon Executive Katie Fennell as Senior Account Executive.

In her role, Ms. Fennell will join the MELT accounts team and focus working on MELT’s activation of The Coca-Cola Companies sponsorship of ESPN College GameDay and the NCCA Men’s Final Four. Ms. Fennell most recently worked with Octagon Sport and their activation of Home Depot’s sponsorship of ESPN College GameDay.

Ms. Fennell also previously worked for The Collegiate Licensing Company- a division of William Morris/IMG, where she served for five years as a Product Category Manager.

Ms. Fennell graduated with a B.S. degree from the University of Georgia.

MELT President Michelle Grech was ecstatic about Ms. Fennell joining the MELT Team. “Katie brings a unique skill set, talent, and enthusiasm to MELT,” said Ms. Grech.

About MELT 
Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports and entertainment marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. Check us out at, on, or on Twitter @MELTatl.