Episode 59: Rick Jones “Head Captain” and CEO of FishBait Marketing
Rick is a serial entrepreneur, having founded and grown numerous agencies focused on sponsorship and fan engagement. FishBait celebrates its 17th anniversary in 2020, and Rick credits the longevity to a mix of “extremely hard work, good luck, loyal clients, and talented teammates.” Rick is known as one of the best sponsorship idea generators in the business today, and combines empathic consumer insights with crisp empirical data. His clients have included MasterCard International, numerous Olympic Games sponsors, Bank of America, ESPN, and dozens of others. Rick’s also a highly sought-after public speaker and writer.
Episode 58: Steve Pacheco President/CEO of the American Advertising Federation
Steve Pacheco is the President/CEO of the American Advertising Federation. Pacheco is tasked with designing a future-forward organization consistent with the changes impacting the advertising landscape. His role will span evolution of the AAF’s programs, services and membership; volunteer engagement; and serving as the voice of the advertising industry through advocacy and lobbying on key issues from free commercial speech to the advancement of diversity and inclusion.
Episode 57: Ed Kull Athletic Director at Fordham University
Edward M. Kull was named Interim Director of Athletics at Fordham on July 1, 2020. A former Senior Vice President at GENYOUth Foundation, previously served as the Senior Director of Development and Senior Associate Athletic Director at Fordham University since May of 2017 where he was responsible for leading the annual and major gift fundraising efforts supporting 22 intercollegiate and club sports.
