Press · May 9, 2019

Vince Thompson to Address The American Marketing Association Today

MELT, founded by Thompson in 2000, has had its hands in pioneering many revolutionary sports and event marketing activations including the creation in 2003 of the entertainment strategy for the NCAA Men's Final Four; the creation of "Coca-Cola Section Zero Sugar" for ESPN College Gameday; Paul Finebaum and Holiday Inn Express and most recently, bringing the San Diego Famous Chicken to the rollout of Wingstop restaurants in the San Diego market.

Vince Thompson to Address The American Marketing Association Today

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Vince Thompson March 6, 2026, 5 MIN READ

MELT FOUNDER, CHAIRMAN, AND CEO VINCE THOMPSON SET TODAY TO ADDRESS THE AMERICAN MARKETING ASSOCIATION ON "THE FUTURE OF EVENT MARKETING AND THE FAN EXPERIENCE"; SPEECH IS PART OF THE ATLANTA AMA CHAPTER'S SIGNATURE BREAKFAST SERIES

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Vince Thompson to present at today's Association of National Advertisers

ATLANTA, GA - May 09, 2019 - MELT, the award-winning sports, entertainment, culinary and esports marketing agency Founder, Chairman, and CEO Vince Thompson will address the Atlanta Chapter of The American Marketing Association (AMA) and their monthly Signature Breakfast Series. The topic of his presentation will be "The Future of Event Marketing and Fan Experience."

MELT, founded by Thompson in 2000, has had its hands in pioneering many revolutionary sports and event marketing activations including the creation in 2003 of the entertainment strategy for the NCAA Men's Final Four; the creation of "Coca-Cola Section Zero Sugar" for ESPN College Gameday; Paul Finebaum and Holiday Inn Express and most recently, bringing the San Diego Famous Chicken to the rollout of Wingstop restaurants in the San Diego market.

"I'm delighted to share the room with some of the top marketing professionals in Atlanta and sharing some of our thoughts on the future of the event and experiential marketing. Atlanta is a leading market for innovation in the fan and event experience and we are proud to be a part of it."

About MELT

Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta-based fully-integrated sports, esports, entertainment culinary and lifestyle marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. MELT has won or has been nominated for the following industry awards since 2017:

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