MELT FOUNDER, CHAIRMAN, AND CEO VINCE THOMPSON SET TODAY TO ADDRESS THE AMERICAN MARKETING ASSOCIATION ON “THE FUTURE OF EVENT MARKETING AND THE FAN EXPERIENCE”; SPEECH IS PART OF THE ATLANTA AMA CHAPTER’S SIGNATURE BREAKFAST SERIES
ATLANTA, GA – May 09, 2019 – MELT, the award-winning sports, entertainment, culinary and esports marketing agency Founder, Chairman, and CEO Vince Thompson will address the Atlanta Chapter of The American Marketing Association (AMA) and their monthly Signature Breakfast Series. The topic of his presentation will be “The Future of Event Marketing and Fan Experience.”
MELT, founded by Thompson in 2000, has had its hands in pioneering many revolutionary sports and event marketing activations including the creation in 2003 of the entertainment strategy for the NCAA Men’s Final Four; the creation of “Coca-Cola Section Zero Sugar” for ESPN College Gameday; Paul Finebaum and Holiday Inn Express and most recently, bringing the San Diego Famous Chicken to the rollout of Wingstop restaurants in the San Diego market.
“I’m delighted to share the room with some of the top marketing professionals in Atlanta and sharing some of our thoughts on the future of the event and experiential marketing,” said Thompson. “Atlanta is a leading market for innovation in the fan and event experience and we are proud to be a part of it.”
About MELT
Founded by CEO Vince Thompson in 2000, MELT, LLC, is an Atlanta based fully-integrated sports, esports, entertainment culinary and lifestyle marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. MELT has won or has been nominated for the following industry awards since 2017:
- 2019 Bronze Stevie Award (American Business Awards) – Company of the Year: Advertising, Marketing & Public Relations
- 2019 Drum Marketing Awards USA Finalist- Best Event/Experiential Strategy: MELT & IHG’s Avid Hotels Pop-Up Tour
- 2019 Interactive Marketing Awards – Shortlist
- Best Social Media Campaign: MELT & Coca-Cola College Gameday Snapchat
- Best Influencer/ Outreach Campaign: MELT & Coca-Cola Company Valser Influencer Strategy
- 2019 Atlanta Magazine – Top 500 Business Leaders: Vince Thompson
- 2018 BizBash500 List – Top 500 People in Events: Vince Thompson
- 2018 Event Marketer Top 100 “It List”- Top 100 Agencies
- 2018 Atlanta Business Chronicle Most Admired CEO: Vince Thompson
- 2018 Silver Stevie Award- Brand Experience of the Year- Consumer: Taste of the Tournament for Kroger, Hershey’s, Mondelez & The Coca-Cola Company
- 2018 PR News and Social Media Award- Best Use of Filter (Snapchat): Coca-Cola ESPN College Gameday
- 2018 Social Good Influencers- Honorable Mention: MELT University
- 2018 Cynopsis Sports Media Award – Honorable Mention for Use of Snapchat: Coca-Cola ESPN College Gameday
- 2018 Shopper Marketing Effie Award – Multi-Brand/Manufacturer Shopper Solution: Taste of the Tournament for Kroger, Hershey’s, Mondelez, & The Coca-Cola Company
- 2017 Experience Design and Technology Awards- Best Permanent or Pop-Up Retail Experience: The Coca-Cola Kitchen
- 2017 Stevie (American Business Awards) – Marketing/Advertising Agency of the Year